In 2012 online marketing is accepted by any internal marketing department to be in integral part of the online mix. Gone are the days that online is seen as an eclectic fad which will probably go away. Let’s we Shall face it. online marketing is here to stay! So many of you I’m sure are faced with the dilemma of either outsourcing Seo or keeping it in house. There are clear benefits to both and in this article we will look at the benefits of keeping Seo in house, rather than outsourcing it to an outside agency.It’s true. If you keep your Seo in house then you remain much more in control. By definition an employee is easier to manage, especially if they work in the same building as you. You are able to keep a close eye on progress and keep in control of the whole campaign. An internal Seo is likely to have far more product knowledge than that of an external seo company. He or she will live and breathe your product or service. This will mean far more relevant and exciting content, which is going to do you a world of good when those search engines do their crawl. You can also get involved in an internal SEO’s product knowledge by holding regular training sessions.Let’s we Shall face it. A decent external agency is going to have lots of other clients, who are all equally as important to them as you. The beauty of keeping an Seo as an internal member of staff is that he or she is going to have your best interests at heart. They know that if they do a good job and provide a good return on investment then they are essentially investing in their own future. I defy you to find anyone who is not motivated by a pay rise and a promotion, especially in these uncertain times.Ok, this does depend on your company size, but for the majority of businesses out there outsourcing to an external agency can cost a small fortune. Think about the daily rate an agency will charge and then think to yourself you could employ someone on a full time basis to work all day and all week on your site. It could cost in and deliver exceptional results. Keeping your Seo in house is a long term solution. You can work together to ensure that you are creating the best quality content and link building strategies which will benefit you long term. Keeping it online marketing in house could be the best thing you ever do!For more information please visit “seo glasgow” lvk